{"id":805550,"date":"2025-02-11T20:34:00","date_gmt":"2025-02-11T19:34:00","guid":{"rendered":"https:\/\/fluxpress.net\/societe\/polemique-a-casablanca-les-cafetiers-et-restaurateurs-sopposent-a-luniformisation-des-facades\/"},"modified":"2025-02-11T20:34:00","modified_gmt":"2025-02-11T19:34:00","slug":"polemique-a-casablanca-les-cafetiers-et-restaurateurs-sopposent-a-luniformisation-des-facades","status":"publish","type":"post","link":"https:\/\/fluxpress.net\/?p=805550","title":{"rendered":"Pol\u00e9mique \u00e0 Casablanca : Les cafetiers et restaurateurs s\u2019opposent \u00e0 l\u2019uniformisation des fa\u00e7ades"},"content":{"rendered":"<p><\/p>\n<p data-start=\"108\" data-end=\"325\">Le bras de fer se poursuit entre les propri\u00e9taires de caf\u00e9s et restaurants de Casablanca et les autorit\u00e9s locales \u00e0 propos de l\u2019obligation d\u2019uniformiser les couleurs des fa\u00e7ades dans les grandes art\u00e8res de la ville.<\/p>\n<p data-start=\"327\" data-end=\"694\">Les professionnels d\u00e9noncent une d\u00e9cision prise sans concertation pr\u00e9alable, estimant qu\u2019elle menace leur identit\u00e9 visuelle et leur attractivit\u00e9 commerciale. Selon les informations disponibles, le projet a d\u00e9marr\u00e9 sur l\u2019avenue Zerktouni, o\u00f9 la couleur bleu fonc\u00e9 a \u00e9t\u00e9 impos\u00e9e dans le cadre d\u2019un programme de r\u00e9am\u00e9nagement urbain de plus de 112 millions de dirhams.<\/p>\n<p data-start=\"696\" data-end=\"1284\">Le plan pr\u00e9voit une couleur unique pour chaque rue et impose de nouvelles normes pour les stores et auvents. Une contrainte jug\u00e9e excessive par certains exploitants, notamment ceux dont l\u2019image de marque repose sur des couleurs sp\u00e9cifiques. \u201cCertaines enseignes ont des identit\u00e9s visuelles fortes qui risquent d\u2019\u00eatre alt\u00e9r\u00e9es, et dans une ville o\u00f9 la rivalit\u00e9 sportive est intense, le choix&#8230;<\/p>\n<p><a href=\"https:\/\/media7.ma\/polemique-a-casablanca-les-cafetiers-et-restaurateurs-sopposent-a-luniformisation-des-facades\/?rand=363698\" target=\"_blank\" title=\"Pol\u00e9mique \u00e0 Casablanca : Les cafetiers et restaurateurs s\u2019opposent \u00e0 l\u2019uniformisation des fa\u00e7ades\">\u0625\u0642\u0631\u0623 \u0627\u0644\u062e\u0628\u0631 \u0645\u0646 \u0645\u0635\u062f\u0631\u0647<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le bras de fer se poursuit entre les propri\u00e9taires de caf\u00e9s et restaurants de Casablanca et les autorit\u00e9s locales \u00e0 propos de l\u2019obligation d\u2019uniformiser les couleurs des fa\u00e7ades dans les grandes art\u00e8res de la ville. Les professionnels d\u00e9noncent une d\u00e9cision prise sans concertation pr\u00e9alable, estimant qu\u2019elle menace leur identit\u00e9 visuelle et leur attractivit\u00e9 commerciale. Selon [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[116770,70967],"class_list":["post-805550","post","type-post","status-publish","format-standard","hentry","category-societe","tag-116770","tag-casablanca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00e9mique \u00e0 Casablanca : Les cafetiers et restaurateurs s\u2019opposent \u00e0 l\u2019uniformisation des fa\u00e7ades - \u0641\u0644\u064a\u0643\u0633\u0628\u0631\u064a\u0633<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fluxpress.net\/?p=805550\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00e9mique \u00e0 Casablanca : Les cafetiers et restaurateurs s\u2019opposent \u00e0 l\u2019uniformisation des fa\u00e7ades - \u0641\u0644\u064a\u0643\u0633\u0628\u0631\u064a\u0633\" \/>\n<meta property=\"og:description\" content=\"Le bras de fer se poursuit entre les propri\u00e9taires de caf\u00e9s et restaurants de Casablanca et les autorit\u00e9s locales \u00e0 propos de l\u2019obligation d\u2019uniformiser les couleurs des fa\u00e7ades dans les grandes art\u00e8res de la ville. Les professionnels d\u00e9noncent une d\u00e9cision prise sans concertation pr\u00e9alable, estimant qu\u2019elle menace leur identit\u00e9 visuelle et leur attractivit\u00e9 commerciale. 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